In June 2024, the Government of Canada passed Bill C-59, introducing a range of amendments to the Competition Act. Among these changes are new and strengthened provisions governing how prices are presented to consumers — including a formal prohibition on what is referred to as “drip pricing.”
Under the amended Act, businesses must now ensure that any advertised price includes all mandatory fees, except for those imposed by a government (such as GST, PST, or MRDT). This means that consumers should be able to clearly understand the total price they will pay before completing a purchase.
For the accommodation sector, this includes all mandatory service, facility, or resort fees associated with a room rate or booking. Optional add-ons — such as parking, pet fees, or elective environmental contributions — can still be listed separately, provided they are genuinely optional.
These changes are intended to increase pricing transparency across all sectors, support fair competition, and ensure consumers can make informed purchasing decisions.
To read the full federal announcement and related guidance, visit:
The BC Hotel Association (BCHA) supports policies that promote clarity, fairness, and guest confidence while recognizing the operational realities of BC’s hotel industry.
BCHA is taking the following steps to assist members in understanding and aligning with the new requirements:
Monitoring implementation of Bill C-59 and providing industry updates as additional guidance is released by the Competition Bureau or the federal government.
Sharing best practices for transparent pricing displays across direct bookings, third-party listings, and marketing materials.
Encouraging all member properties to review their room rate structures, marketing content, and booking systems to ensure compliance with consumer protection and competition laws.
Recommending that all Destination Marketing Fee (DMF) agreements include language requiring participating properties to comply with applicable competition and consumer protection legislation.
Advising members to seek independent legal counsel for specific operational or contractual guidance to ensure full compliance.
Through collaboration, education, and advocacy, the BCHA continues to support the province’s accommodation sector in meeting evolving regulatory expectations while maintaining guest trust and operational flexibility.
BCHASUMMIT25
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SUSTAINABILITY CHAMPION
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CULINARY EXCELLENCE
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LEADER OF THE FUTURE
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HOTELIER OF THE YEAR
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HOUSEKEEPING EXCELLENCE
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ACCOMMODATION OF THE YEAR
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