Reviving Hotel Sales: Tactics for Adapting to a Changing Market

In my interactions with clients within the hotel sales training industry I’ve noticed a big uptick in the demand for group bookings and events. This somewhat expected surge from pent-up demand post-COVID has led many to revise their sales targets even further for 2024/25. Given the uncertainties in the world, it’s evident that a proactive […]

Ingrid Jarrett Stepping Down as CEO After 5 Transformative Years

Headshot of Ingrid Jarrett, CEO of British Columbia Hotel Association

The BC Hotel Association (BCHA) announces that Ingrid Jarrett will be stepping down as CEO, effective at the end of 2024. Ingrid will be moving on to the next chapter in her career after five years of leading the BCHA, having joined the team in 2019 with a wealth of industry experience and knowledge. Anyone […]

From Conversations to Profits – Converting Guest Engagements into Revenue Generation

As technological advancements increasingly substitute traditional interactions in your guests’ service journey, the significance of every remaining personal interaction grows. Particularly because guests tend to engage with staff mainly during challenges or to make special requests, these moments of human contact are crucial. Let’s explore how to make the most of these moments by transforming […]

9 Essential First Aid Guidelines for BC Hotel Managers

go2HR is here to support BC hotel employers in transitioning to the new First Aid Regulation, effective November 1, 2024. WorkSafeBC has released a preliminary version of the First Aid Guidelines to help clarify regulatory requirements. Here are a few highlights: These guidelines will help you stay compliant with new regulations and ensure a safe […]

Unleashing Your Sales Strategy – Techniques from Experience

Sales can be likened to a high stakes sports match. It’s all about building relationships and using the right strategies to stay resilient and of course, keeping track of your performance. For hotel owners, general managers and sales teams adopting a sports mentality can transform how you navigate the world of hotel sales. In both […]

Emergency Management Booking Portal – Progress Update

Since May 1st, when the announcement and press release was issued that BCHA was contracted by Emergency Management and Climate Readiness (EMCR) to lead a pilot project to support Emergency Services in housing evacuees during emergencies, significant work has been done on the Emergency Management Booking Portal (EMBP). We are thrilled with the level of […]

Innovate or Stagnate: How Cutting-Edge Tech and Local Partnerships Can Propel Your Hotel Forward

In today’s evolving hospitality landscape, technology plays a role in improving guest experiences and making hotel operations more efficient. From the moment a guest makes a reservation to providing feedback after their stay, technology is instrumental in creating a memorable journey. Modern travelers demand personalized services that cater to their unique preferences, and Ascent360 (who […]

Message from President & CEO, Ingrid Jarrett

At this year’s BCHA Summit, hosted at the beautiful Fairmont Chateau Whistler Resort, with an incredible group of experienced industry leaders, rising hospitality stars, innovative allied members, and owners and operators from all corners of our province. It was inspiring to see the connectivity and unity of our hospitality industry and we are so grateful […]

Prioritizing hotel cybersecurity

To secure your hotel and guests, prioritize cybersecurity: Cybersecurity is crucial in the hotel industry. Invest in robust cybersecurity. EXCLUSIVE FOR BCHA MEMBERS – Get your complimentary Hotel Cyber Security Checkup (value $1800). Contact Christina Ferris at christina.ferris@itpartners.ca, or call 604-428-8449 x 103.

Recent hotel cybersecurity breaches #2/2

July 2023 the MGM Grand in Las Vegas was breached which resulted in the company losing around $100 million. The shutdown had severe impacts such as some guests were unable to use their key cards, and employees were also locked out of their corporate email for days. Even more severe though was the amount of […]