BC Hotel Association Statement Regarding Hotel Demand and Accommodation Availability During the FIFA World Cup
Hotels in British Columbia are ready to welcome visitors from across the country and around the world this summer, including the many travellers coming to Vancouver for the FIFA World Cup. The tournament will bring major global exposure for Vancouver and the province. It will create important periods of activity for hotels, restaurants, attractions, and […]
Getting Your Hotel AI‑Ready
AI technology now enables travelers to discover and book hotels throughout British Columbia through new methods. AI-based trip planning affects your hotel business regardless of whether you operate in an urban center or a small town. The time to prepare has arrived. The 2025 travel study from Pacific Blue Cross reveals that Canadian travelers use AI for […]
BC Hotels in 2026: What’s Actually Going On (And What to Do About It)
If you’ve been sitting in your weekly revenue meeting lately, wondering why this week looks incredible and next week looks like a ghost town — you’re not imagining things. British Columbia hotel performance in 2026 is showing real whiplash. Across the province, results are volatile and hyper-local, with some markets surging while others struggle to […]
Falling in Love with Your Sales Process: A Valentine’s Day Guide for BC Hotel Sales Teams
Most hotel sales teams start with energy but don’t have the patience to see a sale through to contract. They email, pitch, and move on. As British Columbia’s tourism rebounds this Spring, it’s time to slow down and build relationships that last. Real success in hotel sales doesn’t come from fast talk. It comes from […]
Advocacy Update | January 2026
Here is a snapshot of the advocacy work underway on your behalf, along with key political and policy developments affecting BC’s accommodation sector. As pressures continue across workforce, taxation, development, and major events planning, BCHA remains actively engaged with senior provincial decision-makers to advance practical solutions that support hotel operators across the province. Workforce and […]
Talent Gaps, Training Gaps, Location Gaps: Canada’s Quiet Sales Risk
The talent story in Canada’s hotel sector is no longer just about finding people. It is about where those people are, what skills they have, and how fast they can keep up with a business that is getting more complex every quarter. For hotel investors, GMs, and sales teams, the gaps in talent, training, and regional capacity […]
Bringing Global Experience Home: Xenia Slosarcik Joins Surrey Hotel and Motel Association
With her years of international travel industry experience, Xenia Slosarcik could live and work almost anywhere in the world. Now back in B.C., she has taken on a new mandate: helping shape the future of Surrey’s tourism industry. Xenia Slosarcik’ s lifetime of travels would be the envy of most of us. Originally from Slovakia, […]
Check in on Safety: The Role of Joint Health & Safety Committees in Hospitality
Every day in B.C.’s accommodation sector, thousands of workers keep hotels, resorts, and inns running — ensuring rooms are clean, maintaining buildings, preparing food, and supporting guests. But who’s looking out for them? Behind the scenes, Joint Health and Safety Committees (JHSCs) and worker representatives play a vital role in protecting the workers who keep […]
Your Blueprint for Stronger Sales Results in 2026
If 2025 taught BC’s hospitality sector anything, it’s that momentum doesn’t just happen -it’s earned through smart preparation, strategic thinking, and a willingness to evolve. With Victoria posting 94.3% occupancy in August and average daily rates topping $396, while Kelowna sees consistent year-over-year growth in hotel bookings, the message is crystal clear: the BC market is hot, […]
Hidden Meeting Destinations Offer High-Impact Small Group Experiences
The most successful small-space hotels in B.C. convert their size, location, and seasonal constraints into high-end market value that surpasses large city competitors. Meeting planners in today’s business world seek meeting spaces that generate innovative ideas instead of blocking creativity. Business leaders are now turning to mountain retreats instead of city office towers and urban […]