Q4 Doesn’t Care If You’re “Almost Ready”: Proactive Sales Strategies for BC Hotels
The final quarter of the year (Q4) will not wait for any salesperson to complete preparations for the upcoming season. The autumn foliage changes, and holiday seasons arrive, which makes Q4 appear unexpectedly with both profitable business possibilities and intense performance targets. The good news: your hotel can achieve outstanding performance without total readiness when […]
How Hotels Can Help Spot and Prevent Human Trafficking
The Hidden Risk July 30 is the World Day Against Trafficking in Persons. According to the United Nations, over 200,000 cases are detected each year, and that’s only the tip of the iceberg. In Canada, it is a growing issue, most often with links to criminal organizations. Many victims are coerced into sex work, while […]
Tapping into BC’s Silver Mine: How Smart Hotels are Winning with 55+ Workers
BC hotels are discovering success through smart recruitment strategies that target 55+ workers to resolve some of their labour shortages. The hospitality industry faces a severe labour shortage that forces many British Columbia hotels to search desperately for employees to cover their shifts. Multiple hotels throughout the province have discovered an unanticipated hiring approach that produces stable staff alongside enhanced guest satisfaction while decreasing employee departures. A Workforce Reimagined Hotels that […]
Want More Revenue? It’s Time to Respect the Pattern
Let’s be honest, when it comes to revenue management in small and mid-sized hotels, most people are focused on the usual suspects: drive up occupancy, boost that ADR (Average Daily Rate), and stretch out those stays. And sure, those are all solid plays, but if that’s where your strategy starts and ends, you’re probably leaving money […]
Emergency Management Booking Portal Update
As the summer season begins and wildfire activity has already begun to impact parts of British Columbia, including areas near major visitor destinations, the BCHA continues to advocate for the reinstatement of the Emergency Management Booking Platform. In late April, the BCHA was notified that the Emergency Management and Climate Readiness (EMCR) Ministry would be […]
BCHA President & CEO Appointed to Hotel Association of Canada Board of Directors
The BC Hotel Association is proud to share that Paul Hawes, BCHA President & CEO, has been formally appointed to the 2025/2026 Board of Directors for the Hotel Association of Canada (HAC). As British Columbia’s representative, Paul will help guide national discussions and decisions on the future of Canada’s hotel and lodging industry. The announcement […]
Fresh Faces, Bright Ideas: Meet BCHA’s Summer Interns
We’re thrilled to welcome two fantastic co-op interns to the BC Hotel Association team this summer! Meet Shadan Eftekhari, our Social Media & Communications Coordinator, and Cara Hou, our Project Administrative Coordinator. These talented students are already making a strong impact and bringing fresh energy to our work. Shadan EftekhariShadan joins us from UBC’s Sauder […]
Thriving Beyond Tariffs: How Smart Hotels Keep Guests Checking In
The latest US-imposed tariffs create an uncomfortable situation for numerous Canadian hotel operators. A skilled aviator will explain that turbulence management depends on recognizing potential disturbances before adopting steady and assured responses. This guide provides your hotel with essential flight directions to maintain stable and effective sales operations throughout unstable market conditions. 1. Dial-In Your […]
Conference to Cashflow: Turn Tradeshow Insights into Action
The experience of visiting the BCHA Summit Marketplace always brings excitement to the conference attendees. The two-day event combines essential networking opportunities, breakthrough technology, and fresh ideas that help hotels succeed. The true value creation starts after the conference concludes. The newly gained knowledge, together with new connections and tools, needs to be converted into specific […]
Four Ways to Effectively Win Hotel Group Business
Hey there, hotel sales rockstars! Let’s talk about inbound leads. Your team is probably drowning in RFPs from online platforms – that’s the reality in today’s market. These days, with a few strokes at a keyboard or taps on a smartphone, one planner’s RFP immediately sends 10 or more salespeople scrambling to reply. That’s great news, […]