Justin Friesen

Canadian Hospitality Health Plan Administrator

Canadian Hospitality Health Plan Administrator

Justin Friesen now serves as a Partner at Avance Insurance, where he co‑administers the Canadian Hospitality Health Plan—a not-for‑profit, member-owned employee benefits program backed by the BC Hotel Association (BCHA) and Alberta Hotel & Lodging Association (AHLA). He champions accessible coverage, ensuring that hospitality employers receive valuable, competitively priced benefits to support workforce health and retention across Canada.

In this role, Justin ensures the plan’s strategic alignment with industry needs and amplifies its value proposition to hoteliers and stakeholders throughout Canada.

THE FUN STUFF

SUSTAINABILITY CHAMPION

Nominee information | For group awards, please indicate the person best suited to accept the award.

NOMINATOR INFORMATION

First Name*

Last Name*

Email*

Phone Number*

Job Title*

Company Name*

NOMINEE INFORMATION

First Name*

Last Name*

Email*

Phone Number*

Job Title*

Company Name*

Company Address*

All nominations must be endorsed and supported by the nominee. Please confirm that the nominee is aware and supportive of this nomination.*

I confirm the above. *

CATEGORY-SPECIFIC ELIGIBILITY

Open to any accommodation property in British Columbia.

I confirm that the nominee fulfills the above condition. *

Please address each of the following criteria in your nomination submission, limiting your response to a maximum of 200 words per question. Bullet point responses are acceptable.

What sets the nominee apart from others in the industry in terms of sustainability practices?*

Provide a specific example showcasing how the nominee has demonstrated outstanding commitment to reducing their carbon footprint and promoting sustainability initiatives.*

SUPPORTING MATERIALS

Please include supporting materials such as links to websites, social media, videos and samples of work relevant to the nomination, where appropriate. If the nominee is selected as the winner, this material may be used for promotion of the award category during Awards Dinner or in any post-event promotion or communications. *

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CULINARY EXCELLENCE

Nominee information | For group awards, please indicate the person best suited to accept the award.

NOMINATOR INFORMATION

First Name*

Last Name*

Email*

Phone Number*

Job Title*

Company Name*

NOMINEE INFORMATION

First Name*

Last Name*

Email*

Phone Number*

Job Title*

Company Name*

Company Address*

All nominations must be endorsed and supported by the nominee. Please confirm that the nominee is aware and supportive of this nomination.*

I confirm the above. *

CATEGORY-SPECIFIC ELIGIBILITY

Must be from an accommodation-operated food and beverage company in British Columbia.

I confirm that the nominee fulfills the above condition. *

Please address each of the following criteria in your nomination submission, limiting your response to a maximum of 200 words per question. Bullet point responses are acceptable.

Please provide a brief overview of what the nominee individual or team achieved in 2023/2024. (Include third-party recognition, awards)*

What makes the nominee individual or team stand out from others in the industry?*

Please provide a specific example of how the nominee individual or team has demonstrated outstanding culinary excellence. (Menu concept, service excellence, event execution, etc.)*

SUPPORTING MATERIALS

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LEADER OF THE FUTURE

Nominee information | For group awards, please indicate the person best suited to accept the award.

NOMINATOR INFORMATION

First Name*

Last Name*

Email*

Phone Number*

Job Title*

Company Name*

NOMINEE INFORMATION

First Name*

Last Name*

Email*

Phone Number*

Job Title*

Company Name*

Company Address*

All nominations must be endorsed and supported by the nominee. Please confirm that the nominee is aware and supportive of this nomination.*

I confirm the above. *

CATEGORY-SPECIFIC ELIGIBILITY

Age 35 and under.

I confirm that the nominee fulfills the above condition. *

Please address each of the following criteria in your nomination submission, limiting your response to a maximum of 200 words per question. Bullet point responses are acceptable.

Describe the innovative product/initiative/campaign the nominee executed and its objectives.*

Describe the strategies and tactics that were used in successfully delivering the product/initiative/campaign vs. campaign/initiative. Highlight how they were unique or different.*

Describe the impact and results of this new approach.*

SUPPORTING MATERIALS

Optional File Upload Upload a file or drag and drop. up to 250MB

HOTELIER OF THE YEAR

Nominee information | For group awards, please indicate the person best suited to accept the award.

NOMINATOR INFORMATION

First Name*

Last Name*

Email*

Phone Number*

Job Title*

Company Name*

NOMINEE INFORMATION

First Name*

Last Name*

Email*

Phone Number*

Job Title*

Company Name*

Company Address*

All nominations must be endorsed and supported by the nominee. Please confirm that the nominee is aware and supportive of this nomination.*

I confirm the above. *

CATEGORY-SPECIFIC ELIGIBILITY

Must be a General Manager, Vice President, Regional Vice President or President/Executive Director of a BC-based hotel or hotel group.

I confirm that the nominee fulfills the above conditions. *

Please address each of the following criteria in your nomination submission, limiting your response to a maximum of 200 words per question. Bullet point responses are acceptable.

How has the nominee demonstrated exceptional leadership, motivation, and innovation?*

Describe the nominee’s impact on their local community.*

How has the nominee enhanced the overall BC’s tourism and hospitality industry?*

Describe the nominee’s impact on one or more of the following: visitor satisfaction, sustainable practices, and workplace culture/HR development.*

SUPPORTING MATERIALS

Optional File Upload Upload a file or drag and drop. up to 250MB

HOUSEKEEPING EXCELLENCE

Nominee information | For group awards, please indicate the person best suited to accept the award.

NOMINATOR INFORMATION

First Name*

Last Name*

Email*

Phone Number*

Job Title*

Address*

NOMINEE INFORMATION

First Name*

Last Name*

Email*

Phone Number*

Job Title*

Company Name*

I confirm that:*

All nominations must be endorsed and supported by the nominee. Please confirm that the nominee is aware and supportive of this nomination.

Please address each of the following criteria in your nomination submission, limiting your response to a maximum of 200 words per question. Bullet point responses are acceptable.

Please provide a brief overview of what the nominated company achieved in 2024.*

What makes this housekeeping team stand out from others in the industry?*

In identifying properties to receive the Housekeeping Awards, the BCHA considers brand GSI scoring system or a hotel proprietary GSI reports as the driving measure (for example: Trust You, Top Box Scores, etc.). These reports provide a comprehensive view of your guests’ experience, with a focus on overall cleanliness. Please submit to: bchainfo@mci-agency.com*

SUPPORTING MATERIALS

Optional File Upload Upload a file or drag and drop. up to 250MB

ACCOMMODATION OF THE YEAR

Please address each of the following criteria in your nomination submission, limiting your response to a maximum of 200 words per question. Bullet point responses are acceptable.

NOMINATOR INFORMATION

First Name*

Last Name*

Email*

Phone Number*

Job Title*

Company Name*

NOMINEE INFORMATION

Company Name*

General Manager (GM) First Name*

GM Last Name*

GM Email*

Phone Number*

All nominations must be endorsed and supported by the nominee. Please confirm that the nominee is aware and supportive of this nomination.*

I confirm the above.

Please address each of the following criteria in your nomination submission, limiting your response to a maximum of 200 words per question. Bullet point responses are acceptable.

Please provide a brief overview of what the nominated company achieved in 2024.*

Describe the unique innovations or services the property offers.*

In identifying properties to receive the Accommodation of the Year Award, the BCHA considers brand GSI scoring system or a hotel proprietary GSI reports as the driving measure (for example: Trust You, Top Box Scores, etc.). These reports provide a comprehensive view of your guests’ experience, with a focus on overall guest satisfaction. Please submit to: bchainfo@mci-agency.com*

SUPPORTING MATERIALS

Optional File Upload Upload a file or drag and drop. up to 250MB

Community Contribution award

NOMINATOR INFORMATION

First Name*

Last Name*

Email*

Phone Number*

Job Title*

Company Name*

NOMINEE INFORMATION

First Name*

Last Name*

Email*

Phone Number*

Job Title*

Company Name*

Company Address*

All nominations must be endorsed and supported by the nominee. Please confirm that the nominee is aware and supportive of this nomination.*

I confirm the above.

Please address each of the following criteria in your nomination submission, limiting your response to a maximum of 200 words per question. Bullet point responses are acceptable.

COMMUNITY IMPACT

How has the nominee significantly contributed to the betterment of the BC accommodation community? Please provide specific examples with measurable outcomes of initiatives, projects, or actions that have positively impacted the industry.

INDUSTRY SUPPORT

How has the nominee actively supported the growth and development of the BC accommodation sector? Please highlight any specific contributions, such as mentorship, advocacy, or collaborative efforts.

SUPPORTING MATERIALS

Optional File Upload Upload a file or drag and drop. up to 250MB