Shawna Lang

Director, Sales & Revenue Optimization

Director, Sales & Revenue Optimization

Shawna brings over two decades of experience spanning the hospitality and tourism sectors. Her background includes work with major tourism organizations, attractions, and hotels, where she has played a key role in driving destination visibility, increasing occupancy, and strengthening industry partnerships. With a strong foundation in hotel operations and revenue performance, Shawna’s career reflects a deep understanding of both strategic marketing and on-the-ground hospitality experience.

A strategic thinker and collaborative leader, Shawna is known for translating stakeholder input into effective and results-driven strategies. Her experience working with destinations, clients, and communities, along with her Master’s in Tourism Management from Royal Roads University, positions her to make an immediate and meaningful impact on our industry.

THE FUN STUFF

What’s one thing people are surprised to learn about you?
People are often surprised to learn how many places I have had the opportunity to visit. Mostly for work, but always added my own leisure time…..OR, that if I could do it all over again, I’d pursue being a cartoon voice!
Mountains, ocean, or city skyline: which view would your perfect room have?
Always Mountains….I can not imagine not living in them, seeing them out my window or hiking them outside my front door….a must for me!
Which artist or band is always on your travel playlist?
Maybe not a specific artist or band, but I always love to explore local music when I visit a place….and always have country on my driving, relaxation play lists!
What’s one tiny joy that never fails to make you smile?
Having my whole, busy family be at the dinner table together.

SUSTAINABILITY CHAMPION

Nominee information | For group awards, please indicate the person best suited to accept the award.

NOMINATOR INFORMATION

First Name*

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Job Title*

Company Name*

NOMINEE INFORMATION

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Last Name*

Email*

Phone Number*

Job Title*

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Company Address*

All nominations must be endorsed and supported by the nominee. Please confirm that the nominee is aware and supportive of this nomination.*

I confirm the above. *

CATEGORY-SPECIFIC ELIGIBILITY

Open to any accommodation property in British Columbia.

I confirm that the nominee fulfills the above condition. *

Please address each of the following criteria in your nomination submission, limiting your response to a maximum of 200 words per question. Bullet point responses are acceptable.

What sets the nominee apart from others in the industry in terms of sustainability practices?*

Provide a specific example showcasing how the nominee has demonstrated outstanding commitment to reducing their carbon footprint and promoting sustainability initiatives.*

SUPPORTING MATERIALS

Please include supporting materials such as links to websites, social media, videos and samples of work relevant to the nomination, where appropriate. If the nominee is selected as the winner, this material may be used for promotion of the award category during Awards Dinner or in any post-event promotion or communications. *

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CULINARY EXCELLENCE

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NOMINATOR INFORMATION

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Job Title*

Company Name*

NOMINEE INFORMATION

First Name*

Last Name*

Email*

Phone Number*

Job Title*

Company Name*

Company Address*

All nominations must be endorsed and supported by the nominee. Please confirm that the nominee is aware and supportive of this nomination.*

I confirm the above. *

CATEGORY-SPECIFIC ELIGIBILITY

Must be from an accommodation-operated food and beverage company in British Columbia.

I confirm that the nominee fulfills the above condition. *

Please address each of the following criteria in your nomination submission, limiting your response to a maximum of 200 words per question. Bullet point responses are acceptable.

Please provide a brief overview of what the nominee individual or team achieved in 2023/2024. (Include third-party recognition, awards)*

What makes the nominee individual or team stand out from others in the industry?*

Please provide a specific example of how the nominee individual or team has demonstrated outstanding culinary excellence. (Menu concept, service excellence, event execution, etc.)*

SUPPORTING MATERIALS

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LEADER OF THE FUTURE

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NOMINEE INFORMATION

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Last Name*

Email*

Phone Number*

Job Title*

Company Name*

Company Address*

All nominations must be endorsed and supported by the nominee. Please confirm that the nominee is aware and supportive of this nomination.*

I confirm the above. *

CATEGORY-SPECIFIC ELIGIBILITY

Age 35 and under.

I confirm that the nominee fulfills the above condition. *

Please address each of the following criteria in your nomination submission, limiting your response to a maximum of 200 words per question. Bullet point responses are acceptable.

Describe the innovative product/initiative/campaign the nominee executed and its objectives.*

Describe the strategies and tactics that were used in successfully delivering the product/initiative/campaign vs. campaign/initiative. Highlight how they were unique or different.*

Describe the impact and results of this new approach.*

SUPPORTING MATERIALS

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HOTELIER OF THE YEAR

Nominee information | For group awards, please indicate the person best suited to accept the award.

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NOMINEE INFORMATION

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Last Name*

Email*

Phone Number*

Job Title*

Company Name*

Company Address*

All nominations must be endorsed and supported by the nominee. Please confirm that the nominee is aware and supportive of this nomination.*

I confirm the above. *

CATEGORY-SPECIFIC ELIGIBILITY

Must be a General Manager, Vice President, Regional Vice President or President/Executive Director of a BC-based hotel or hotel group.

I confirm that the nominee fulfills the above conditions. *

Please address each of the following criteria in your nomination submission, limiting your response to a maximum of 200 words per question. Bullet point responses are acceptable.

How has the nominee demonstrated exceptional leadership, motivation, and innovation?*

Describe the nominee’s impact on their local community.*

How has the nominee enhanced the overall BC’s tourism and hospitality industry?*

Describe the nominee’s impact on one or more of the following: visitor satisfaction, sustainable practices, and workplace culture/HR development.*

SUPPORTING MATERIALS

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HOUSEKEEPING EXCELLENCE

Nominee information | For group awards, please indicate the person best suited to accept the award.

NOMINATOR INFORMATION

First Name*

Last Name*

Email*

Phone Number*

Job Title*

Address*

NOMINEE INFORMATION

First Name*

Last Name*

Email*

Phone Number*

Job Title*

Company Name*

I confirm that:*

All nominations must be endorsed and supported by the nominee. Please confirm that the nominee is aware and supportive of this nomination.

Please address each of the following criteria in your nomination submission, limiting your response to a maximum of 200 words per question. Bullet point responses are acceptable.

Please provide a brief overview of what the nominated company achieved in 2024.*

What makes this housekeeping team stand out from others in the industry?*

In identifying properties to receive the Housekeeping Awards, the BCHA considers brand GSI scoring system or a hotel proprietary GSI reports as the driving measure (for example: Trust You, Top Box Scores, etc.). These reports provide a comprehensive view of your guests’ experience, with a focus on overall cleanliness. Please submit to: bchainfo@mci-agency.com*

SUPPORTING MATERIALS

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ACCOMMODATION OF THE YEAR

Please address each of the following criteria in your nomination submission, limiting your response to a maximum of 200 words per question. Bullet point responses are acceptable.

NOMINATOR INFORMATION

First Name*

Last Name*

Email*

Phone Number*

Job Title*

Company Name*

NOMINEE INFORMATION

Company Name*

General Manager (GM) First Name*

GM Last Name*

GM Email*

Phone Number*

All nominations must be endorsed and supported by the nominee. Please confirm that the nominee is aware and supportive of this nomination.*

I confirm the above.

Please address each of the following criteria in your nomination submission, limiting your response to a maximum of 200 words per question. Bullet point responses are acceptable.

Please provide a brief overview of what the nominated company achieved in 2024.*

Describe the unique innovations or services the property offers.*

In identifying properties to receive the Accommodation of the Year Award, the BCHA considers brand GSI scoring system or a hotel proprietary GSI reports as the driving measure (for example: Trust You, Top Box Scores, etc.). These reports provide a comprehensive view of your guests’ experience, with a focus on overall guest satisfaction. Please submit to: bchainfo@mci-agency.com*

SUPPORTING MATERIALS

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Community Contribution award

NOMINATOR INFORMATION

First Name*

Last Name*

Email*

Phone Number*

Job Title*

Company Name*

NOMINEE INFORMATION

First Name*

Last Name*

Email*

Phone Number*

Job Title*

Company Name*

Company Address*

All nominations must be endorsed and supported by the nominee. Please confirm that the nominee is aware and supportive of this nomination.*

I confirm the above.

Please address each of the following criteria in your nomination submission, limiting your response to a maximum of 200 words per question. Bullet point responses are acceptable.

COMMUNITY IMPACT

How has the nominee significantly contributed to the betterment of the BC accommodation community? Please provide specific examples with measurable outcomes of initiatives, projects, or actions that have positively impacted the industry.

INDUSTRY SUPPORT

How has the nominee actively supported the growth and development of the BC accommodation sector? Please highlight any specific contributions, such as mentorship, advocacy, or collaborative efforts.

SUPPORTING MATERIALS

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