Joint Statement from Canada’s Hotel Associations | National Day for Human Trafficking Awareness
February 21, 2025 – On National Human Trafficking Awareness Day in Canada—and every day—the hospitality industry is united in its fight against human trafficking and modern-day slavery. Here are a few statistics that identify how serious this issue is: Hotels play an important role in identifying and reporting trafficking activities. The national and provincial hotel associations […]
Enhancing Workplace Culture Through Employee Feedback in BC Hotels
Gathering and implementing employee feedback is essential for fostering a positive and psychologically safe workplace culture, particularly in the dynamic and guest-focused hotel industry. When hotel employees feel heard and valued, it leads to increased job satisfaction, higher retention and engagement levels, and improved overall performance. Additionally, leveraging employee insights can drive innovation, enhance guest […]
Embracing Change: The Shift to Smarter Hospitality
New trends in hotel sales are emerging (they are admittedly, everywhere!) but everyone does appreciate the mantra of working smarter in 2025, rather than harder. Hoteliers will have to align themselves with the changes that have been occurring in the hospitality industry previous to this year. How Personalization Drives Revenue in 2025 The days of […]
Disrupting the Hotel Sales Model: Behind 2024’s Massive Industry Restructuring
The hotel industry is undergoing significant changes as both major chains and independent properties engage in widespread restructuring, affecting corporate operations, individual hotels, and franchise owners alike. Marriott International recently revealed plans to save $80-$90 million annually by restructuring its operations—an indication of the hospitality industry’s shift towards more streamlined and tech-focused practices in recent […]
Harnessing the Power of the Sun: Why Hotels Should Invest in Solar Energy
Running a hotel comes with significant operating expenses, and one cost is energy. Between lighting, heating, cooling, and powering the amenities guests expect, electricity bills can be overwhelming. Fortunately, there’s a sustainable and cost-effective solution: solar power. By adding solar energy, hotels can cut their electricity costs, increase long-term profitability, and showcase their commitment to […]
The Power of Place: Leveraging Local Charm for Hospitality Success
Here’s a figure that might catch your eye – $1,780! According to a recent article in the New York Times, that’s the rate guests are willing to spend each night at the Fogo Island Inn located in Newfoundland. Equally remarkable is how our very own, Kimberley, located in the East Kootenays, has turned its knowledge […]
Stay Ahead of the Curve: How Digital Innovation Fuels Hotel Sales Growth
In today’s world, where smartphones are as essential as room keys, the hospitality industry is experiencing a pivotal moment of transformation. Technology is no longer a luxury or an additional feature. It now plays a key role in delivering exceptional guest experiences and ensuring operational efficiency. Whether you’re an investor seeking a property, a busy […]
Profit with Purpose: The Business Case for Sustainable Hospitality
The demand for sustainable practices is growing rapidly within British Columbia’s hospitality sector. Eco-friendly initiatives not only benefit the environment but also serve as an effective marketing tool to drive sales. This article explores strategies that hotel stakeholders—such as investors, managers, and sales teams—can implement to increase revenue through eco-ventures. Recent research highlights a shift […]
Reviving Hotel Sales: Tactics for Adapting to a Changing Market
In my interactions with clients within the hotel sales training industry I’ve noticed a big uptick in the demand for group bookings and events. This somewhat expected surge from pent-up demand post-COVID has led many to revise their sales targets even further for 2024/25. Given the uncertainties in the world, it’s evident that a proactive […]
Ingrid Jarrett Stepping Down as CEO After 5 Transformative Years
The BC Hotel Association (BCHA) announces that Ingrid Jarrett will be stepping down as CEO, effective at the end of 2024. Ingrid will be moving on to the next chapter in her career after five years of leading the BCHA, having joined the team in 2019 with a wealth of industry experience and knowledge. Anyone […]