News + Updates

New trends in hotel sales are emerging (they are admittedly, everywhere!) but everyone does appreciate the mantra of working smarter in 2025, rather than harder.  Hoteliers will have to align themselves with the changes that have been occurring in the hospitality industry previous to this year.

How Personalization Drives Revenue in 2025

The days of just sending a marketing email or social media post and hoping it will generate enough revenue to justify the cost of design and send to is over.  Today’s guests want, and demand personalization beyond their expectations.   Surprise and delight.  These are today’s guests. This is where AI steps in to help hotels truly understand their guests. By analyzing things like guest behaviour, room choices, and minibar preferences, hotels can get ahead of the game. The real magic happens when they can anticipate what guests need—even before the guests realize it themselves.

Leveraging CDPs for Targeted Marketing and Increased Sales

Think customer data platforms (CDP)’s, they sound techy but they generate mountains in regard to incremental sales when implemented properly.  CDP’s pull all the data from various hotel departments; reservations, front desk, food outlets, spa, golf, ect. to create one single guest profile in order to intelligently market back to those guests that have spent monies in your property.  Hello to the New Year!

Positioning Your Hotel as an Eco-Friendly Leader

Sustainability isn’t new to us in BC, but promoting to the travelling public of being ‘eco-friendly’ is rewarding hotels that promote themselves as such.  True sustainability, reducing carbon footprint local sourcing, and contributing to their community’s impact are growing.  The guests are looking for it on your social media platforms, Instagram, Facebook, Tiktok.  This is an important factor for corporate travel management to be able to employ environmental, social governance reporting.

Transforming Hotels into Work-Life Balance Destinations

Business travellers aren’t sneaking in and out; they need work/life balance.  Hotels are becoming lifestyle centers, not only providing a key factor in this game but also offering innovative amenities such as coworking and wellness programs. What if technology makes work and relaxation more enjoyable for every part of stay?

Boosting Revenue Through Dynamic Pricing and Subscriptions

If you are still using the same old pricing models then you are leaving money on the table. To tailor pricing to guest and booking behaviors, use AI-based revenue management.  Some hotels have even begun to experiment with subscription pricing for corporate clients who are frequent visitors, which is another key factor in this game.

Enhancing Hospitality with Predictive Services and Seamless Tech

Success in the year 2025 is not shown by the technology, but by integrating it into the guest experience. Increasingly, guests are relying on simplicity — mobile check-ins and outs.   But the real game changer is predictive services – room service, room settings etc. Integrated payment systems for all hotel facilities.

Building Local Ties to Enrich Guest Experiences

Smart hotel theorists know how to increase their profits by engaging with their communities.  It is more than just a key factor in guests’ bookings, local art. This is how successful hotels are able to locate and invite local chefs for events or tell them an interesting story about their surroundings.

Capitalizing on Hybrid Events for Enhanced Group Business

The group business environment has been transformed by virtual events and hybrids and hybrids are a key factor in this game. Top hotels now offer broadcast facilities and flexible meeting spaces for hybrids.  Technical assistance is a new trend; bookings can be used to adapt to the hospitality changes that were embraced in the previous years.

Investing in Privacy to Attract Corporate Clients

In a world of strict privacy laws, data security for business accounts is vital.  A key factor that progressive hotel-owners are willing to invest in is guest data and privacy as an attractive selling point to high corporate clients, especially. 

In summary, it is not only hotel sales but also the new hospitality industry that depends on it. Those hotels that changed the hospitality industry will shift from operation to experience providers.

TZZ8Y3Y1

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