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In today’s evolving hospitality landscape, technology plays a role in improving guest experiences and making hotel operations more efficient. From the moment a guest makes a reservation to providing feedback after their stay, technology is instrumental in creating a memorable journey.

Modern travelers demand personalized services that cater to their unique preferences, and Ascent360 (who sponsored my presentation at the BCHA Summit), offers an innovative solution to meet these needs. By harnessing Ascent360’s powerful data analytics capabilities, hotels (big or small) can delve into the intricacies of guests’ past behaviors and preferences, allowing for unparalleled customization of their stay. Imagine your guests’ receiving emails accompanied by handpicked recommendations for dining and entertainment that perfectly align with their tastes. This tailored approach not only elevates the comfort of guests but also significantly enhances their satisfaction and loyalty. Ascent360 enables hotels to transform standard services into extraordinary, memorable experiences that resonate deeply with each guest, encouraging repeat visits and fostering lasting connections.

Mobile apps have become a part of hospitality technology turning them into indispensable tools for managing stays. These apps enable features such as check-in keyless room access and control over room amenities like lighting and climate settings. These advancements cater to tech travelers by providing them with a modern experience that complements their lifestyles. Moreover, these apps facilitate communication, with hotel staff allowing guests to request services effortlessly thereby enhancing both service quality and operational efficiency.

Smaller and boutique hotels can set themselves apart by focusing on culture and partnerships to enhance the guest experience. By collaborating with businesses and cultural sites these hotels can create packages that offer a genuine “taste of the area”. Whether it’s a wine tasting excursion at a vineyard or a relaxing yoga session at a studio, these activities not only enhance the guests stay but also support the local community and foster engagement.

Creating tailor-made adventure packages is another approach for hotels. By curating experiences that highlight attractions, hotels can provide guests with opportunities to immerse themselves in the areas of culture and natural beauty. From exploring hiking trails to guided tours showcasing landmarks these packages often lead to stays and increased guest satisfaction.

Furthermore, small hotels can boost their appeal by hosting events that celebrate culture and talent. Live music performances, art showcases, or food festivals not only offer entertainment but also attract locals strengthening the hotels ties within the community. “Pop-up” shops in hotel lobbies always prove popular for not only the hotel guests but the local artisans – artwork, candles, locally sourced and made honey.

In addition to enhancing guest experiences, technology plays big a role behind the scenes in hotels. Automated systems for energy management, housekeeping and maintenance help lower costs while addressing guest concerns promptly, ultimately maintaining levels of satisfaction among visitors.

Incorporating advancements into the hospitality industry goes beyond being a passing fad; it’s a strategic move to meet the changing needs of today’s travelers – smartphones are not going anywhere soon. These technologies enhance guest interaction boost satisfaction levels and boost revenue – giving hotels that choose to embrace them – an edge. As we delve deeper into these innovations the hospitality sector is poised for a transformation offering enriching experiences that are not enjoyable but also deeply personalized and rooted in the local culture. This integration not only fulfills the desires of travelers but also creates memorable stays that encourage guests to come back time and time again.