Profit with Purpose: The Business Case for Sustainable Hospitality
The demand for sustainable practices is growing rapidly within British Columbia’s hospitality sector. Eco-friendly initiatives not only benefit the environment but also serve as an effective marketing tool to drive sales. This article explores strategies that hotel stakeholders—such as investors, managers, and sales teams—can implement to increase revenue through eco-ventures. Recent research highlights a shift […]
Ingrid Jarrett Stepping Down as CEO After 5 Transformative Years
The BC Hotel Association (BCHA) announces that Ingrid Jarrett will be stepping down as CEO, effective at the end of 2024. Ingrid will be moving on to the next chapter in her career after five years of leading the BCHA, having joined the team in 2019 with a wealth of industry experience and knowledge. Anyone […]