Q4 Doesn’t Care If You’re “Almost Ready”: Proactive Sales Strategies for BC Hotels
The final quarter of the year (Q4) will not wait for any salesperson to complete preparations for the upcoming season. The autumn foliage changes, and holiday seasons arrive, which makes Q4 appear unexpectedly with both profitable business possibilities and intense performance targets. The good news: your hotel can achieve outstanding performance without total readiness when […]
Tapping into BC’s Silver Mine: How Smart Hotels are Winning with 55+ Workers
BC hotels are discovering success through smart recruitment strategies that target 55+ workers to resolve some of their labour shortages. The hospitality industry faces a severe labour shortage that forces many British Columbia hotels to search desperately for employees to cover their shifts. Multiple hotels throughout the province have discovered an unanticipated hiring approach that produces stable staff alongside enhanced guest satisfaction while decreasing employee departures. A Workforce Reimagined Hotels that […]
A Hotel Sales Revolution: Hospitality Gold Rush in Western Canada in 2025.
As we are now in the second month of 2025, the Canadian hotel industry is growing and thriving and the focus is especially on Western Canada. Come, let’s have a look at the recent trends and ways that hoteliers are using to grow their sales and remain strategic in the marketplace. Western Canada’s Hotel Market […]
Enhancing Workplace Culture Through Employee Feedback in BC Hotels
Gathering and implementing employee feedback is essential for fostering a positive and psychologically safe workplace culture, particularly in the dynamic and guest-focused hotel industry. When hotel employees feel heard and valued, it leads to increased job satisfaction, higher retention and engagement levels, and improved overall performance. Additionally, leveraging employee insights can drive innovation, enhance guest […]
Embracing Change: The Shift to Smarter Hospitality
New trends in hotel sales are emerging (they are admittedly, everywhere!) but everyone does appreciate the mantra of working smarter in 2025, rather than harder. Hoteliers will have to align themselves with the changes that have been occurring in the hospitality industry previous to this year. How Personalization Drives Revenue in 2025 The days of […]
Profit with Purpose: The Business Case for Sustainable Hospitality
The demand for sustainable practices is growing rapidly within British Columbia’s hospitality sector. Eco-friendly initiatives not only benefit the environment but also serve as an effective marketing tool to drive sales. This article explores strategies that hotel stakeholders—such as investors, managers, and sales teams—can implement to increase revenue through eco-ventures. Recent research highlights a shift […]
Ingrid Jarrett Stepping Down as CEO After 5 Transformative Years
The BC Hotel Association (BCHA) announces that Ingrid Jarrett will be stepping down as CEO, effective at the end of 2024. Ingrid will be moving on to the next chapter in her career after five years of leading the BCHA, having joined the team in 2019 with a wealth of industry experience and knowledge. Anyone […]